How Digital Challengers Are Redefining Luxury

As far back as anyone can remember, luxury has been associated with high prices, custom service and a sense of exclusivity. For over a century haute couture, chauffeurs, ski villas and butlers have been enjoyed only by those privileged enough to own them.  But a new class of competitors is changing this.  Digital challengers are redefining luxury as they change the economics and access points to many of these goods.